Communications Portfolio

Building clarity that moves
organizations forward.

Nearly 15 years in corporate communications — partnering with C-suite leaders to transform complex strategy, organizational change and people initiatives into narratives that drive understanding, alignment and action.

15Years Experience
170KMax Employee Reach
3Fortune 500 Companies
25K+Current Global Employees
Whitney Tisdale-Sanders
"Great communication does more than deliver messages — it connects people to the mission and vision, making them truly believe in where they're going." — Whitney Tisdale-Sanders

Enterprise Communications
Case Studies

Each engagement represents a moment where communications strategy either held an organization together — or helped it move forward with clarity. Details have been removed to protect confidentiality — the work tells the story.

01

Navigating a Major Divestiture Across a Global Enterprise

Fortune 500 Company  ·  Confidential

Change Communications

The Challenge

A major business unit was being sold — directly impacting approximately 8,000 associates within an enterprise of 30,000. Rumors were already circulating before the announcement was ready. Leadership needed a communications approach that was truthful, proactive and legally sound — all at once.

My Approach

  • Advised executive team on proactive disclosure strategy; partnered with the external communications team to build a leak response plan into the overall communications framework
  • Led the centralized enterprise communications effort, ensuring communicators across all functions and businesses were equipped to cascade information consistently
  • Developed audience-segmented plans — mapping who needed to know what, when and through which channel
  • Built a dedicated digital hub to keep frontline associates informed throughout the transition
  • Designed and delivered a change leadership training program — taking more than 200 leaders through the curriculum
  • Sustained an 18-month communications effort from announcement through close

The Outcome

  • Business continuity maintained throughout the full transition
  • ~8,000 directly impacted associates communicated to with clarity, consistency and dignity
  • 30,000 enterprise associates kept informed and engaged
  • 200+ leaders equipped and confident going into difficult conversations
  • Custom change leadership curriculum developed and delivered — a first for the organization
  • Dedicated frontline digital hub launched to sustain real-time access to information
Key Numbers
30,000
Enterprise associates communicated to
8,000
Directly impacted associates
200+
Leaders through change training
18 mo.
Announcement through close
02

Holding Culture Together:
Multi-Phase Restructuring Communications Over Two Years

Fortune 500 Company  ·  Confidential

Organizational Change

The Challenge

Across a two-year period, a global organization navigated multiple restructurings — spanning new leadership transitions, operating model shifts, company-wide reorganizations and headcount reductions. Each required a distinct approach while maintaining one consistent, trusted voice. The cumulative risk: disengagement, cultural erosion and loss of confidence in leadership.

My Approach

  • Developed comprehensive communications kits for each phase: talking points, FAQs, message maps and audience-segmented leader guidance
  • Brought people leaders and HR partners in early — so they felt equipped, not caught off guard
  • Identified a critical stakeholder gap mid-process and course-corrected before key decisions were finalized — ensuring the right voices shaped the communications
  • Orchestrated 3 restructuring communications across company-wide and divisional populations
  • Balanced transparency with legal and HR constraints at every touchpoint

The Outcome

  • Employee engagement rose 1 percentage point across a year of significant disruption — recognized by executive leadership as an exceptional outcome
  • People leaders consistently reported feeling equipped and confident going into difficult conversations
  • Communications infrastructure became a repeatable playbook for organizational change
  • Process was noted for the clarity and care shown to employees at every stage
Key Numbers
+1pt
Engagement increase during peak disruption
3
Restructuring communications orchestrated
2 yrs
Sustained change communications leadership
25,000+
Global employees communicated to
03

Building the Infrastructure:
Global Internal Comms Strategy for a Fortune 500 Enterprise

Fortune 500 Company  ·  Confidential

Strategy & Team Development

The Challenge

Elevated to a newly scoped enterprise Director role, the mandate was to transform a fragmented, reactive communications function into a cohesive, strategic capability. The team existed — but there was more to build: more governance, shared standards and strategic infrastructure to operate effectively at scale during a period of relentless organizational change.

What I Built

  • Launched a 20+ member Internal Communications Community of Practice for shared learning, governance and problem-solving across global functions
  • Established a Monthly Integrated Communicators Connect — bringing internal, digital, corporate and PR leads together to break down silos and enable proactive planning
  • Created enterprise consistency standards for appointments, promotions, leadership transitions and departures
  • Launched first-ever global town halls with baseline measurement
  • Expanded and deepened CEO communications reach across the enterprise
  • Deepened connection with the top-180 executive population through 2025, a year marked by significant market and organizational uncertainty

The Outcome

  • Cultural Beliefs Index +1 point year-over-year
  • Manager Effectiveness Index +1 point year-over-year
  • 85% global town hall satisfaction — first-ever baseline established
  • CEO video view average grew +5pts vs. prior year
  • 10 CEO-led communications delivered in 2025 supporting major strategic milestones
  • Built two team members into community practice leaders — succession embedded in the work
Key Numbers
85%
Global town hall satisfaction rate
+1pt
Cultural Beliefs & Manager Effectiveness Index
+5pts
CEO video view average vs. prior year
20+
Member Comms Community of Practice

Bringing visibility to a Tulsa artist's
landmark international debut.

A full-service PR campaign that helped amplify a historic cultural moment — connecting a Tulsa-native story to national and local audiences who needed to hear it.

Natalie Lauren

Tulsa Native & Visual Artist  ·  Christie's London Exhibition  ·  2023

Media Coverage Secured
Ebony Magazine The Black Wall Street Times Tulsa People Magazine

The Story

Natalie Lauren — a Tulsa-native Black artist and platinum-credited songwriter — was selected to show her original work, Pink Dream, at Christie's in London as part of curator Mashonda Tifrere's Note to Self exhibition, featuring 15 women artists from across the African diaspora.


Already building a significant presence in the arts community, Natalie's Christie's debut marked a historic milestone: the first Tulsa artist ever to exhibit there. The opportunity was to help amplify that moment — bringing her story to the audiences who would be most inspired and moved by it.

My Role

  • Developed full PR strategy and narrative framework for the campaign
  • Pitched and secured Ebony Magazine national feature placement
  • Secured coverage in The Black Wall Street Times and Tulsa People Magazine
  • Managed all media relationships from pitch through publication
  • Helped develop press materials for the campaign

Coverage

3
Major media placements secured
National
Reach via Ebony Magazine feature
Historic
First Tulsa artist to exhibit at Christie's London

The Communicator
Behind the Work

I'm Whitney Tisdale-Sanders — a strategic communications leader based in Tulsa, Oklahoma, with nearly 15 years in corporate communications. I've spent my career building functions, equipping leaders and helping organizations find clarity during their most complex moments.

My path has taken me from Greyhound Lines and FleishmanHillard through the communications halls of Frito-Lay North America, Anheuser-Busch InBev and Kohler Co. — each stop adding a new dimension to how I think about the relationship between communication, culture and organizational health.

What drives me is a belief that communications is not a support function. Done right, it's one of the most powerful tools a leader has — to shape how people experience change, understand strategy and believe in where an organization is going.

Open to Director / Senior Director opportunities in Corporate or Internal Communications. Remote or Tulsa, OK preferred.

Executive & C-Suite Communications Advisory
Change & Transformation Communications
Global Internal Communications Strategy
People Solutions / HR Program Communications
Leader & HRBP Enablement
Organizational Design Communications
External PR & Media Relations
Digital & Social Communications Strategy
Communications Governance & Measurement
Team Development & People Leadership

"Let's build something worth believing in."