Communications Portfolio
Nearly 15 years in corporate communications — partnering with C-suite leaders to transform complex strategy, organizational change and people initiatives into narratives that drive understanding, alignment and action.
"Great communication does more than deliver messages — it connects people to the mission and vision, making them truly believe in where they're going." — Whitney Tisdale-Sanders
Selected Work
Each engagement represents a moment where communications strategy either held an organization together — or helped it move forward with clarity. Details have been removed to protect confidentiality — the work tells the story.
Fortune 500 Company · Confidential
The Challenge
A major business unit was being sold — directly impacting approximately 8,000 associates within an enterprise of 30,000. Rumors were already circulating before the announcement was ready. Leadership needed a communications approach that was truthful, proactive and legally sound — all at once.
My Approach
The Outcome
Fortune 500 Company · Confidential
The Challenge
Across a two-year period, a global organization navigated multiple restructurings — spanning new leadership transitions, operating model shifts, company-wide reorganizations and headcount reductions. Each required a distinct approach while maintaining one consistent, trusted voice. The cumulative risk: disengagement, cultural erosion and loss of confidence in leadership.
My Approach
The Outcome
Fortune 500 Company · Confidential
The Challenge
Elevated to a newly scoped enterprise Director role, the mandate was to transform a fragmented, reactive communications function into a cohesive, strategic capability. The team existed — but there was more to build: more governance, shared standards and strategic infrastructure to operate effectively at scale during a period of relentless organizational change.
What I Built
The Outcome
External & PR Work
A full-service PR campaign that helped amplify a historic cultural moment — connecting a Tulsa-native story to national and local audiences who needed to hear it.
Tulsa Native & Visual Artist · Christie's London Exhibition · 2023
The Story
Natalie Lauren — a Tulsa-native Black artist and platinum-credited songwriter — was selected to show her original work, Pink Dream, at Christie's in London as part of curator Mashonda Tifrere's Note to Self exhibition, featuring 15 women artists from across the African diaspora.
Already building a significant presence in the arts community, Natalie's Christie's debut marked a historic milestone: the first Tulsa artist ever to exhibit there. The opportunity was to help amplify that moment — bringing her story to the audiences who would be most inspired and moved by it.
My Role
Coverage
About
I'm Whitney Tisdale-Sanders — a strategic communications leader based in Tulsa, Oklahoma, with nearly 15 years in corporate communications. I've spent my career building functions, equipping leaders and helping organizations find clarity during their most complex moments.
My path has taken me from Greyhound Lines and FleishmanHillard through the communications halls of Frito-Lay North America, Anheuser-Busch InBev and Kohler Co. — each stop adding a new dimension to how I think about the relationship between communication, culture and organizational health.
What drives me is a belief that communications is not a support function. Done right, it's one of the most powerful tools a leader has — to shape how people experience change, understand strategy and believe in where an organization is going.
Open to Director / Senior Director opportunities in Corporate or Internal Communications. Remote or Tulsa, OK preferred.
"Let's build something worth believing in."